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clipped from www.hindustantimes.comJeet Banerjee, CEO of celebrity management company Gameplan,
Manish Porwal, CEO, Percept Talent Management, comments, "India loves its celebrities. We are in the middle of entertainment era and at the onset of an attention economy. Put the three together, and you cannot help but acknowledge that celebrities from the entertainment – including sports – world are an important tool to draw and keep consumer attention.
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